Growth Journal

AI & Commerce Insights

Strategy, SEO, merchandising, and brand thinking for apparel and beauty brands growing with AI.

Your Checkout Is Killing Your Mobile Sales dtc ↗
Your Checkout Is Killing Your Mobile Sales
Reading Time: 6 min
Mobile drives the majority of DTC traffic, but conversion rates on mobile remain roughly half those on desktop, and the gap is almost entirely a checkout design problem.
Your CAC Is Up 21%. The Problem Is Not Your Ads. dtc ↗
Your CAC Is Up 21%. The Problem Is Not Your Ads.
Reading Time: 6 min
DTC brands are hemorrhaging money on paid media while ignoring the one lever that would actually fix their unit economics: conversion rate optimization.
Why Your CRO A/B Tests Are Failing dtc ↗
Why Your CRO A/B Tests Are Failing
Reading Time: 7 min
Most DTC brands spend their CRO budget on button colors and checkout flows while ignoring the actual reason people do not buy: fear, doubt, and distrust.
Shopify Headless Is a Mistake for 90% of DTC Brands headless commerce ↗
Shopify Headless Is a Mistake for 90% of DTC Brands
Reading Time: 5 min
Agencies pitch headless commerce as the future of DTC. Here is why most brands spend six figures chasing a technical architecture that solved problems they did not have.